Wednesday 2 May 2012

Kiddichef and Jamie Oliver share the same ethos - Food Revolution Day

If you are passionate about having fresh, tasty and impeccably sourced food, as we are at Kiddichef, then pencil Jamie Oliver’s Food Revolution Day (FRD) into your diary immediately.

On 19th May 2012, FRD will give people who love food a chance to come together to share information, talents and resources; to pass on their knowledge and highlight the world's food issues.


All around the globe, people will be working together to make a difference.

Oliver said it is “a global day of action for people to think about where their food comes from and get back into their kitchens.”

Food Revolution Day is about connecting with your community through events at schools, restaurants, local businesses, dinner parties and farmers' markets.

Anyone can visit the FRD website and create a local food event which will be in the global event listings for the public to attend.

“It can be an event for five people or for 50, and the more creative the better. We hope that this will inspire future projects at a grassroots level and connect neighbours who can support each other” said Oliver.

However, you don’t have to create a big event to get involved. People can also contribute by hosting their own dinner party. There will be people in over 45 countries around the world hosting their own dinner parties in support of food education on 19th May.




Oliver, who sums up his food philosophy as “Better food, better life,” has made it his life’s mission “to get people to eat real food, made from scratch. I believe — and research has shown — that by eating a diet of real food (meats and vegetables, carbohydrates and the occasional treat) that you cook for yourself and your family will make you a healthier person.”

Kiddichef is all about enjoying healthy, tasty food together, making dinner time a fun family experience as opposed to a rushed job.

Oliver said: “When I look around the world at the rising rates of obesity and diet-related disease, I am saddened and angered because this is entirely preventable. People just need food education and a few cooking skills.”

After ‘Jamie’s School Dinners’ aired in the U.K., the British public petitioned to get the government to serve better food to schoolchildren. The government actually listened and voted more than £300 million into the system which has since had a complete overhaul.

Jamie urges us Britons to eat local and sustainable goods. He said: “More fresh, less processed. More access to good fresh food and food education so that the lovely people at home actually know what to do with a fresh vegetable.”

This fits in perfectly with Kiddichef’s ideology. Our meals are made out of fresh, delicious ingredients but, as well as this, we think it is important to teach children about where food comes from and how to prepare it.


On 19th May, sit down to real food and stand up for real food!

For more information on Food Revolution Day, visit the FRD website.

To find out more about Kiddichef, visit the website, find us on Facebook or follow us on Twitter @kiddichef.

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