Thursday, 17 May 2012

Bratz® follow in bald Barbie’s footsteps

A new range of hairless Bratz® dolls will be launched this summer at Toys"R"Us stores in Canada.

This comes amidst a growing social media movement that calls for toymakers to create hairless dolls to emotionally comfort young girls and boys going through illnesses or treatments that cause hair loss.

Last month Mattel announced that is will launch a bald Barbie doll next year.

The dolls are being created to support children dealing with hair loss due to illnesses such as cancer and alopecia, and a portion of every sale will go to Starlight Children's Foundation.


MGA Entertainment Canada, creators of the dolls, have named the range True Hope Bratz®, which will include hairless versions of its hit dolls Cloe™, Yasmin™ and Cameron™, who will each come with one hat, a second outfit and a beaded bracelet.

MGA and Toys"R"Us, Canada will each donate $1 to Starlight Children's Foundation for every True Hope Bratz doll sold online and in stores, in an effort to back the Canadian charity's ongoing support of children with life-threatening illnesses.

MGA will also donate True Hope Bratz dolls to young patients in major children's hospitals in Canada later this year.

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