Thursday, 16 December 2010

The UK's first Fusion Mesotherapy machine at Aldo Coppola

Want to know where all those in-the-know go for ground-breaking new beauty and health treatments?
Shh... but we'll tell you... it's the prestigious Sloane Avenue salon; Aldo Coppola, and they have launched the first ever Fusion Mesotherapy machine in the UK.

Aldo Coppola is located in the prestigious Knightsbridge/South Kensington area of London, and is loved by celebrities and the 'in-crowds' in Milan, Rome, Montecarlo and Moscow. In London, Aldo Coppola therapists will be using the Fusion Mesotherapy machine in the exclusive Cocoon Spa treatment rooms. These treatments perfectly fit with Aldo Coppola beauty ethos of ‘Advanced Beauty’ combining research, performance and luxury.

Although mesotherapy has been around for many years, Fusion Mesotherapy is a new concept in aesthetic medicine and the Aldo Coppola Spa has its finger on the beauty pulse!

The Fusion Mesotherapy machine will be used for needle-free mesotherapy treatments; the newest generation of professional and non-invasive treatments for enhancing beauty and health. The way in which the Fusion Mesotherapy machine works is by transmitting products that are applied to the surface of the skin through to the dermal layer of the skin using radio-frequency waves, because sometimes our skin just needs a little extra help!

The benefits of the radio-frequency method are bounteous; not only is treatment pain-free and needle-free, but it does not damage the skin, and the slight increase in temperature stimulates collagen synthesis and skin tightening- cue youthful, plump, healthy skin!

Highly trained therapists at Aldo Coppola are performing these advanced face and body treatments using a combination of state of the art products such as the exclusive specialist Swiss brand, Cellcosmet to prepare the skin.

Depending on what results you are looking for, the treatments can effectively target dark circles and under-eye bags, wrinkles, expression lines, stretch-marks and cellulite conditions- all our problems solved! Results can be instantaneous but for sustained benefits a course of six sessions is recommended, and prices start from £95.00 for the Eyes treatment; £110 for the body treatment.

Hello Santa... I have a new idea for my Christmas List!!!

HIS Hair Clinic's "amazing" solution to male hair loss

Adee Phelan is an award-winning celebrity stylist who starred in Channel 4's The Salon, who has clients ranging from Liza Minnelli to Marco Pierre White, Girls Aloud and Piers Morgan, .

Adee was responsible for that David Beckham crop for GQ magazine, emulated by millions in 2002, just before the World Cup. The funky asymmetrical Mohawk won him the Image of the Year award 2002, and made having a cropped hair style irrevocably cool.

Adee worked with us to produce the video link below, in which he talks about HIS Hair clinic's innovative solution to male hair loss; Micro Hair Technique (MHT®). The ground-breaking scalp pigmentation technique was pioneered and launched 9 years ago HIS hair clinic and creates a natural looking simulation of micro hairs on the scalp, creating the appearance of a short cropped hair style, à la Wentworth Miller and Vin Diesel (hello sex appeal!)

 The technique can help men suffering from alopecia, receding hairlines, balding, partial hair loss caused for example by medication, and can even help to camoflage scarring on the scalp.

MHT® involves no surgery, no scarring, no hair pieces and the end result is not only highly effective but bang on-trend. HIS hair Clinic can customise the scalp pigment to suit the individual and give that flawless, confidence-boosting hairline coveted by many men.

Before treatment

After treatment
Adee is a huge supporter of HIS Hair Clinic's "amazing" MHT technique, saying "Finally there’s a product on the market that men who suffer from hair loss can relate to. Nowadays, cropped hair cuts are worn by a lot of men, so MHT is perfect for those who want an on trend look. Its non surgical and easy to maintain after the technique has been applied and I was amazed to find that HIS Hair Clinic have clients from all over the world that come to them for this treatment."

See below for the video:

Treatments are available throughout the UK in clinics based in the prestigious London Harley Street, Manchester, Glasgow, Cardiff and the flagship Birmingham clinic.

For more infor or for a free face-to-face or Skype consultation just call the team on 0845 604 4618, e-mail, or visit

Thursday, 9 December 2010

LOVEFiLM Fashion Show at the Clothes Show Live!

The Furore PR team had a wonderful time at Birmingham's Clothes Show Live 2010 at the NEC last weekend, when we put on a fabulous fashion show for LOVEFiLM!

 Europe's leading European DVD, Blu-ray and games rental service, plus London advertising company 18 Feet and Rising and us here at Furore PR worked together for the project, producing the amazing show on Sunday 5th December.

LOVEFiLM boasts Britain's largest range of films and games (70,000 and counting!) and a whopping 1.4million members. The service is a super-convenient way to get your movie fix, as you can watch films online, titles are shipped to your door for free and there are no late fees of fixed contracts. Just choose what you want to rent, then whenever you're done with it post it back in the envelope it came in. Simples!

18 Feet approached us as we are a Birmingham-based company and have lots of experience in organising fashion shows (we're the only PR agency outside of London to have clients at London Fashion Week!)

The show, titled 'Filmwear' was based on what people wear when they watch movies at home; cue shouldn't-be-allowed-but-I-want-one Onesies and custom-made clothing including an inflatable 'matress' dressing-gown, a quilted 'duvet' robe and 'pillow' pants!

Yes, you heard, your movie-watching companion can now rest their head on your padded jogging-bottoms- the ultimate in home-cinema comfort.

You've seen the 'Snuggie' blanket with sleeves, but the red quilted duvet-dress has a detachable pillow-hood! Just in case you venture outside in your cosiest coat yet!

The models on the catwalk played different characters like 'Twilight fans' and a hunky topless 'Bachelor' (check him out below), and strutted their stuff to a movie-inspired soundtrack including 'Eye of the Tiger' and 'Independent Woman'.

The show proves that LOVEFiLM love to entertain their audiences in innovative and sometimes wacky ways, and demonstrated how LOVEFiLM bring premiere films into the lives and living rooms of us mere mortals.

Now, where can I get my hands on a matress-jacket...

Thursday, 2 December 2010

Beware the Seven Deadly Skin Sins...

Jack Frost is well and truly here so it's time to pay attention to your largest and most winter-whipped body part... your skin.

We blast it with icy cold weather, dry it out with central heating and often neglect its health and happiness in the festive season, so I'm here to highlight the Seven Deadly Skincare Sins you must avoid at all costs this winter...

1) Dehydration - The skin is made up of a large percentage of water the skin becomes drier with age, so the older you are the harder you have to work to retain moisture in your skin. Drinking plenty of water flushes out toxins, helps fight dark under-eye bags and of course helps to fight wrinkles. Institute BCN's MesoAge Hyaluronic Acid Treatment (£73 for 40ml) replenishes levels of the moisture-retaining filler Hyaluronic Acid in the skin to help re-hydrate and re-plump the skin for a healthy, youthful glow; protecting the epidermis, preventing water loss and smoothing the appearance of wrinkles. Another key product is Oxynergy Paris Hydration Intense Moisturiser (£40 for 50ml); a non-greasy cream formulated especially for normal to dry skin, which has hydration and anti-aging properties that both prevent and repair skin damage and aging.

2) Wrinkles - Collagen and elastin fibres in the skin decrease as we age, causing loss of elasticity. This results in aged, sagging skin and wrinkles, which accelerate when the skin is dehydrated too. Oxynergy's Hyaluronic Acid Filler (£48 for 30ml) contains moisturising and anti-aging ingredients including Hydromanyl and Hyaluronic Acid to help fill fine lines and maintain a hydrating moisture reserve without oiliness or stickiness.

3) Dullness - Skin can seem grey and lifeless when dead skin cells build up. The skin's natural renewal process slows down as we age so needs a little help by exfoliating products like Oxynergy's non-abrasive Enzymatic Peeling Cream (£30 for 200ml) which removes impurities and dead skin and enhances the absorption of other treatments. You can use a more robust exfoliant on the rough skin on the rest of the body, try mixing sea salt with olive oil and rubbing the mixture onto the skin in circular motions.

4) Malnutrition - In winter we tend to crave hearty, stodgy foods to warm us up instead of light, nutrient-rich salads, but don't fear! You can re-nourish your skin with Institute BCN's MesoVita cream (£82 for 40ml), which contains essential acids including polyunsaturated fatty acids and omega-3 & 6, vitamins A, E, C, F, B-complex and K, and the minerals manganese, iron, zinc, magnesium and calcium. This vital bio-nutrition revitalizes the tone and texture of damaged skin, stimulates cell renewal and nourishes deep down for a healthy glow.

Institute BCN's MesoCare Range
5) Sleeping in Make-up - Dry, old make-up blocks pores, which increases your risk of developing spots and also prevents oxygen from entering the skin. This hinders your skin's natural rejuvenation process, which takes place largely at night. Oxynergy Paris Cleansing Cream (£23.95 for 200ml)gently cleans and refreshes the skin, and why not double cleanse to redeem yourself for any skin sins by using their fabulous Lotion Hydro Gel too (£20.90 for 200ml)

6) Discoloration - MesoBlanche Melano Treatment (£68 for 40ml) is a depigmentation cream that helps to diminish hyperpigmentation, age spots, uneven skin tone, blemishes and sun damage to leave skin healthy and flawless. MesoBlanche also increases cell production by activating cellular respiration and oxygenation, and gently eliminates dead skin-cells, plus it contains soothing plant extracts and is SPF 30 to protect against damaging UV rays. Winner! Remember to check out any persistent skin abnormalities with a dermatologist.

Oxynergy Paris products

7) Damage - Smoking, tanning beds, environmental pollution and the sun are just some of the factors that can damage skin. The sun is a major cause of premature skin aging, so use products with a built-in SPF, yes, even in winter as skin-damaging UVA rays still penetrate clouds AND windows! As much as possible try to detox your skin of the things you know don't do you any good: alcohol, tobacco, fatty foods, sugar... (the list goes on)... detox before you re-tox!

The principles above don't just apply to the face- our whole bodies deserve a little TLC this winter.

Oxynergy Time Exception Body Cream (£40 for 200ml) contains active ingredients and shea butter for effective anti-aging and moisturising results.

Institute BCN's MesoCell Adipo Treatment (£65 for 140ml) targets the cellulite that typically formulates on the lower body, by accelerating the body’s natural fat reduction mechanisms, boosting blood circulation, combating water retention and gently toning and tightening for smoother, stronger skin.

It is never too soon to take care of your skin, and remember, skin is for life, not just for Christmas!