Wednesday, 12 October 2011

We've been Bowen crazy!

It was an exciting day in the Furore office yesterday, as a variety of willing models enjoyed a Bowen Technique therapy session whilst trying their best to strike a pose!

The shoot took place to show the public the wide range of people and ages Bowen Therapy is suitable for. Anyone can have the treatment including, men and women, children and the elderly, sporty types and pregnant women. 

For anyone who hasn’t experienced The Bowen Technique, it is a natural, drug-free non-invasive complementary therapy which was invented in Australia and introduced to the UK in the 1990’s. It works differently to a conventional oil massage you may have received where pressure is used to aid recovery and injury. Instead Bowen ‘asks’ the body to recognise the problem and make the change itself. 

Using primarily fingers and thumbs, the Bowen practitioner makes small, rolling movements over muscles, tendons, ligaments and soft tissue at precise points on the body, using only the amount of pressure appropriate for that individual. No hard-tissue manipulation or force is needed or used.

The treatment has some celebrity followers with Bear Grylls and Radio 2 Presenter Janey Lee Grace both raving about their Bowen experiences.

Our models also appeared to have really enjoyed the variety of moves carried out by the practitioner, as you can tell by the photos! 

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