Pixie Geldof & Georgia Jagger front breast cancer campaign

The two London IT girls are the new faces of the Fashion Targets Breast Cancer promotion, following in the footsteps of Kate Moss, Twiggy, Claudia Schiffer and Sienna Miller.

Pixie and Georgia May are two of the youngest spokesmodels of the fundraising campaign, which is now in its 16th year.

Georgia May Jagger

The rockstar daughters were beautifully captured in grainy black-and-white portraits by celebrated fashion photographer Ellen Von Unwerth to promote the merchandise.

A host of high street retailers including M&S, Topshop, River Island and Warehouse as well as my-wardrobe.com have created bespoke FTBC pieces under style themes of 'Festival Fever', 'Royal Tea Party' and 'Seaside Promenade'.

These range from friendship-style bracelets, scarves, bikinis and printed T-shirt tops, while Coast has created three Jubilee-inspired party dresses.

30 per cent made from sales will go to support the charity, which has raised £12 million since launching.

Pixie Geldof

"Buy it, fight it, wear your support" says 20-year-old Jagger in a short promotional video.

To see the video and for more information on the campaign, visit the FTBC website.