Champagne in hand we were led to the VIP front-row seats right by the red-carpeted catwalk, where we found our goodie bags (including two bottles of Harvey Nichols wine- yay vino!)
The event was introduced by store manager Kevin Breese as a live DJ played some cool tracks. Then the models (male and female as the Birmingham Harvey Nic's caters well for both) showcased each new season trend.
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| Kevin Breese- Store Manager |
A huge trend for SS11 harks back to the time of free love and hippy chic. These flared jeans were a key player, often teamed with tailored shirts, and the models' huge crimped hair as done by celebrity stylist Royston Blythe channelled the 70s vibe effortlessly. Flashes of red sole were the order of the day (Mr. Louboutin you genius) as were chunky wedges- great with the flare.
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| J Brand Love Story Bell Bottom Jeans, £210 |
Next up, the delicious male models (more on them later!) showcased Trailer Trash and Summer Rock- - mixed distressed denims with stud detailing were worn with white Converse or Toms slip-ons and casual T-shirts were paired with nude trousers and shorts. Coloured hoodies were an easy-to wear take on male colour blocking- another huge trend for SS11.
The colourful variety of Liquorice Allsorts was the theme of the next trend.
This was colour block at it's best- vibrant jewel-toned dresses like this blue Paul Smith number... are an easy way to hit the nail on the head, but the trend can also be done using brightly coloured accessories (see our other blog post on the Vogue and Selfridges SS11 Trend report here...)
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| Paul Smith SS11 |
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| Jimmy Choo SS11 |
Swimwear and Beachwear was the theme of the next collection- Bare Necessities and Beach Bums. Cue hot semi-naked male models and sashaying bikini-clad ladies which caused a bit of a stir in the audience! For obvious reasons it was difficult to focus on their clothing, but bright colours, clean whites and flirty ruffles were the basics, plus quirky trilbys, floaty katfans and stunning floral cover-ups.
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Desert Queen saw a distinct colour pallate of khaki, camel, nude and beige plus animal prints and stacked bangles. Think fashionista on safari and you've got it! A sporty practicality came through from the vests, cropped cargo trousers and flattering draping, but the glam factor shone trough in killer heels and hot sunglasses. I personally loved these awesome Camilla Skovgaard sculpural heels...
The men looked sharp in Dolce & Gabbana's sleek SS11 colllection- think high-end sportswear with polished accents like metallic thread and the D&G metal logo to the left back pocket.
Next up- Florals. Always a winner for Spring/Summer, my personal favourite from the show was this glorious Roberto Cavalli silk dress, shown here at two different fashion shows- Milan and Birmingham...
The next two sections were Soft Tailoring for the boys- sharp dark suits and subtle texture softened with funky T-shirts, rolled-up sleeves and lighter trousers, and Clinical Elegance for the girls- white, white, white!
The final collection was Night Crawlers- men about town looking dark, delicious and dapper! Shiny pointed shoes and a sneaky bit of sparkle or decadent velvet added a shine to the dark palette.
All in all a great night (though no canapes this time- Selfridges you get a brownie point for that!) and we are looking forward to getting stuck in to the new season fashions!
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